Fast-food marketing: The hamburger 

Moral Entrepreneurialism for the Hamburger: Strategies for Marketing a Contested Fast Food Peer-reviewed research by: Natália Otto, Josée Johnston, and Shyon Baumann What’s behind fast-food marketing, and is it really all that morally suspect? This article explores the campaigns of three fast-food chains, and draws out the strategies used to entice customers and curb social …

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